DFW Scope

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All the Fine Details

Design From Within is a *very* intensive process that combines coaching with business strategy with design work and together, we build a brand and business you truly LOVE and are fully aligned with.

We do this through a series of in depth and expansive conversations where we explore everything about YOU, your CLIENTS and your BUSINESS. . . from the inside out.

A typical conversation throughout this process will be about 90 minutes though they could easily cross into the 2 to 2.5 hour mark, especially in the first few weeks.

Here’s what our time together looks like:

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WEEK ONE: WHO ARE YOU?
Session 1: We dive into who you are and what you really, really, want - what and who your soul is calling you to be and how you show up in the world
Session 2: We pull forward the words and phrases that are unique to you and take a deep look at the language you use, the vibe and the energy you want to present

WEEK TWO: WHO ARE YOUR CLIENTS?
Session 3: We go way beyond the surface level and tune in deeply to your ideal client, who they are and what they want and where they're going

The conversations during these two weeks will most likely be in the 2 to 2.5 hour mark.

WEEK THREE: HOW DO YOU SERVE YOUR CLIENTS BEST?
Session 4: We discover how you really serve your clients and we find the sweet spot - your zone of genius - that is what you do so naturally and easily, your gift to the world and your deepest mission on this planet
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WEEK FOUR: WHAT ARE THE VISUAL PIECES?
Session 5: We begin the process of discovering the branding, colors, styles and overall feel of your design
Session 6: We immerse ourselves deeply into the design elements - beyond color and styles - to the soul of your brand and bring that forward into the visual, tangible aspects

WEEK FIVE: WHERE ARE YOU GOING?
Session 7: We begin creating a roadmap based on your desires, your deepest dreams and what your business is asking to become
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WEEK SIX: WHAT SERVICES ARE YOU CREATING?
Session 8: We tune in even deeper to developing programs and services and the visions your soul is calling forward

WEEK SEVEN: WHAT CONTENT ARE YOU CREATING?
Session 9: We start putting together the tangible pieces outside of the website - PDF's, audios, videos, workbooks, ebooks, etc.

WEEK EIGHT: WHAT CONTENT ARE YOU CREATING, PART 2?
Session 10: We finish putting together the content for your tangible pieces that result in the final product - the PDF, etc.
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[su_box title="PART IV: MOVING FORWARD" box_color="#003471" title_color="#fff"]

WEEK NINE: WHAT SYSTEMS DO YOU NEED?
Session 11: We setup content delivery systems, optins, mailing lists, landing pages, etc.

WEEK TEN: HOW DOES IT ALL FIT TOGETHER?
Session 12: We complete final edits of the website
Session 13: We test the website and plan for completion and deployment!

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WEEK ELEVEN: WHAT'S NEXT?
Session 14: We wrap up any loose ends design wise and plan further site strategy
Session 15: Additional strategy for the biz pieces and future implementation ideas based on your roadmap

WEEK TWELVE: HOW DO I. . .?
Session 16: We walk through the WordPress Dashboard and I teach you the basics of using and managing your site
Session 17: We talk about any and all questions you might have and I support you however you need for this time

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[su_box title="WHAT ELSE YOU SHOULD KNOW" box_color="#dd334f" title_color="#fff"]
During this 12 week period of time, not only do you get quick 20-30 minute check-ins as needed, you also receive unlimited email access to me where you can ask questions, get clarity and just talk out what’s going on inside your head.

Throughout all of this, we’ll be working on the design pieces (from about week 2) as well as creating the roadmap, writing and fine-tuning copy and other things of that nature.

It’s A LOT of very intensive work that will help us gain massive forward movement. We will work our asses off. . . and then some!
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Prices vary for add-on services depending on your needs and wants

Graphic Design:

  • Logos
  • Business Cards
  • Flyers
  • Book/CD/Album Covers

Copywriting (sales pages)
Content Creation (you write or I write)
Custom Forms and Templates
Guides/eBooks, Documents, PDF's (you write, I create)

All of the above include design and formatting of your content.
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Pricing for Design From Within starts at $15,000. (Payment plans available. Ask for details.)

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